Advertising

What is your name?

the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.

• Infringement

• Copyright

• Advertising Agency

• Logo

_________________ includes using television and radio advertising to reach large audiences.

• Print media

• Electronic media

• Broadcast media

What type of technique or strategy is used for this advertisement?

• Slogans and jingles

• Award labels

• Sales and discounts

• Gifts

Advertising for a product in places where it is sold is called______ advertising.

• point-of-sale
• direct mail
• subliminal
• word-of-mouth

Which of the following is NOT the function of headlines?

• Gain immediate attention

• appeal to self-interest

• Lead readers into the text

• Sell product

Where have you seen adverts before?

• On bus stop

• At the train station

• On a billboard

• In the newspaper

Who pays to advertise?

• Spokesperson

• Advertiser

• Media

• Ad Agency

If you hear about a new product from a friend or relative, this is called "_____________ advertising"

• word-for-word

• mouth-to-mouth

• word-of-mouth

Tags

CCSS.RI.9-10.4

CCSS.RI.9-10.4

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

to differentiate

• between two products

• a message to somebody

• somebody's attention

• one product from another

Tags

CCSS.RI.9-10.4

CCSS.RI.9-10.4

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4