Copywriting Quiz

What’s the name of three main structures in the advertising agency after the CEO?

• Account Director – Creative Director – Media Director

• Account Director – Art Director – Media Planner

• Account Executive – Copywriter – Media Buyer

• Account Executive Department – Creative Department – Media Department

Which one of the “Target Audience” – “Brand Soul” – “Selling Idea/What To Say” – “How To Say” that suitable for this ad copy?

• Oldster – Choices of Low Body Endurance Sufferer– Low Body Endurance Sufferer - Starbucks Refreshers, suitable drink for Low Body Endurance Sufferer!

• Active People – Recharge Energy in Your Body – Recharge your Energy - Feeling exhausted? Recharge your energy with Starbucks Refreshers!

• Passive People – Friendly Drinks to Relaxing - Friendly Drinks – Relax and sit on your comfy sofa with our friendly drinks, Starbucks Refreshers!

• Teenager – Booster Drinks for your Mood – Mood Booster Drinks – Rescue your mood swing with mood booster drinks, Starbucks Refreshers!

From these four ad copies, which ad copy that use "Message about distribution" strategy?

• Now Starbucks has an online order feature! Download the Starbucks application and order your favorite menus with one easy click!

• BUY 2 GET 3 for all variant. Let’s visit your nearby Bread Talk Outlets!

• To relieve the flu, I believe Procold! Based on the analysis of health experts, Procold was able to relieve the flu within 1x24 hours

• Now removing stains on clothes will more easier with Rinso Liquid. Only with one drop, the stain will disappear right away!

What kind of printed ad copy element that have a function as the core message or contain detailed information from the advertised product or service?

• Body Copy

• Sub Headline

• Baseline

• Mandatories

What type of headline that use humor and mystery approaches to attract the attention of readers are named?

• Emotional Headline

• Offbeat and Curiousity Headline

• Benefit Headline

• Hornbowling Headline

Which one of the element in printed ad copy that is located in the under ad layout and contains tagline, slogan, name and address of the company are called?

• Mandatories

• Baseline

• Border

• Promise/Slogan

What is Subheadline?

• Detailed explanation of the printed ad copy to convince the reader

• Main information of the printed ad copy

• Short sentences that interesting, and often made like a rhymes that are useful for attracting attention and at the same time can be remembered by the reader

• Complete information from the title that can explain the sentence in the ad title

What elements are been used in this printed ad copy?

• Headline – Baseline – Flash Splash

• Body Copy – Sub Headline – Border

• Flash Splash – Mandatories – Contact Person

• Sub Headline – Body Copy – Baseline

What elements are been used in this printed ad copy?

• Headline – Body Copy – Flash Splash

• Headline – Sub Headline – Visual Illustration

• Headline – Sub Headline – Product Shoot

• Headline – Promise / Slogan – Visual Illustration

What type of headline that been used in this printed ad copy?

• Directive Headline

• Emotional Headline

• Benefit Headline

• Hornbowling Headline