Chapter 14: Marketing Mix (Place)

The means by which a product is passed from producer to consumer.

• Distribution method

• Mail order

• Distribution channel

The sale and ordering of goods through the post, consumers often selecting from a catalogue.

• Mail order

• Direct selling

• Agent

• Retailer

Business that sells to consumers on small scale.

• Retailer

• Mail order

• Agent

• Customer

Products sold from producer to consumers with no intermediaries.

• Wholesaler

• Retailer

• Direct selling

Where the product is sold, and the methods used to get the product there.

• Place

• Distribution method

• Distribution channel

• Transportation

These are the intermediaries in the channels of distribution, for example wholesalers and retailers.

• Direct selling

• Middlemen

• Mail order

• Distribution channel

An independent person or business that is appointed to deal with the sales and distribution of a product or range of products.

• Wholesaler

• Agent

• Producer

• Retailer

A wholesaler buys products in large quantities from the producer; and resells smaller quantities of the goods to retailers or consumers.

• Breaking bulk

• Selling in bulk

• Bulk purchase

A ______ performs the function of ‘breaking bulk’, which means the ________ buys products from manufacturers in large quantities and then divides up the stock into much smaller quantities for retailers to buy.

• Agent

• Producer

• Wholesaler

• Retailer

Actual place where goods are sold.

• Method of distribution

• Channel of distribution

• Retailer

• Place