Chapter 7

Which search engines support the Schema.org protocol?

• Google
• Yandex
• Yahoo!
• Bing
• All of the above

SERPS usually include…

• paid and organic advertising.
• short tail focused content.
• all the web pages that are relevant to a search term.
• None of the above.
• A, B and C

How can you learn about SEO from the recent history (e.g. the effect of the last SERP algorithm update)?

• Develop a weekly routine for continuous review of SERPS and industry updates including search engine webmaster forums.
• Just follow guidelines in this book.
• Identify a “guru” and follow all that they recommend.
• Just follow the guidelines provided by Microsoft.
• Replicate everything that your competitors are doing

In HTML the title tag is NOT…

• used by search engines to understand meaning of the web page.
• Marked up as <title>Page Title</title>.
• A place to specify a website address.
• Usually used by search engines to link to a web page from SERPS.
• Used for the positioning of a primary keyword for the page.

Which the following is a reasonable SMART organic SEO objective?

• increase the average duration of time spent by visitors on your website.
• achieve the number 1 SERP on all search engines for all 10,000 keywords that are relevant for your organisation in one week.
• gain number 1 position for the one hundred primary keywords within one day.
• increase the number of Product X page visitors by 5% year on year in 4 months.
• Dominate page 1 SERP for the term “car insurance”.

What are the four pillars of SEO?

• Incoming Links, Social shares, Website architecture and Use of images
• Quality content, Off-page, On-page and Site structure
• Technical quality, Off-site, On-site and Quality tracking
• Video, images, Text and Code
• Quality content, On-page, Off-page and Technical

Which of the following is NOT a way for a search engine crawler to be notified of a new web page?

• Search Engine dedicated Add URL page
• Indexed sitemap.xml entry with a link to the new page
• A link from an already indexed web page
• A link in a JavaScript popup box activated by a mouse click
• A text link in a website navigation bar

Which of the following is NOT the correct reason for using “rel=nofollow”?

• When linking from a paid advertising link
• When linking to a page that you trust
• When linking to a page that you don’t want to endorse
• Comments section of your site which allows users to add comments without moderation
• All of the above

What is the key revenue generation source for search engines?

• Organic search advertising
• Directory listings
• Search advertising support
• SEO training
• Paid search advertising

sitemap.xml is a protocol that is supported by several search engines such as Google, Yahoo!, and Microsoft for…

• notifying search engine crawlers of the page location to be excluded from their search index.
• notifying website owners when a website needs improvement.
• notifying search engines of web pages to be crawled on a website.
• for listing page names on a site without the use of their URLs.
• for keeping a log of redirects.