CED2052 CHAP 6

E-commerce refers to the use of any networking technologies to transact business.

• True

• False

Disintermediation provides major benefits to the distributor

• True

• False

In general, for digital goods, the marginal cost of producing another unit is about zero.

• True

• False

Intellectual property refers to all forms of human expression, both tangible and intangible

• True

• False

Automobile manufacturing is an example of a vertical market

• True

• False

Through what channel did e-commerce first evolve?

• online advertising sales

• Internet portals

• online book sales

• Internet service providers

Which of the following is not one of the current main areas of growth in mobile e-commerce?

• sales of financial services

• retail sales at the top mobile companies

• sales of digital content

• sales of apps

The quality of ubiquity, as it relates to e-commerce, is illustrated by

• the same set of standards being used across the globe.

• the spread of plentiful, cheap information.

• the enabling of commerce worldwide.

• the availability of the Internet everywhere and anytime

Which of the following is not a recent development in e-commerce?

• Mobile e-commerce takes off.

• Social networking sites become a new platform for e-commerce.

• The music recording industry is disrupted as music creation and distribution become decentralized.

• Online entertainment business models surge.

Which of the following is not one of the unique features of e-commerce technology?

• information density

• transparency

• richness

• social technology