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Branding vs Direct Response Marketing

Authored by Sanele Ngema

English

8th - 12th Grade

Used 45+ times

Branding vs Direct Response Marketing
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8 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is/are associated with branding?

influencing how people feel these are the emotions that somebody exudes when they think about our brand

influencing what people do immediately

are we getting people to click on our on our ads?

read our sales pages

2.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Direct response advertising is used by companies to...

to generate immediate sales

call potential customers to action

influence our long term view and perception of a product

3.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

The language used by Direct Response Marketing includes:

Call now

limited time only

be one of the first 100 callers

Trust our brand

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

True or false? Another name for Direct Response marking is "delayed response advertising"

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

True or false? Another name for Direct Response Marketing is "brand management"

True

False

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Brand management seeks to influence...

How customers feel

What customers do

How quickly we buy a product

How passionately we fall in love

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Offering potential customers a free trial is an example of...

Brand management

Direct Response Marketing

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