CONSUMER BEHAVIOUR QUIZ 1

According to Maslow, __________ needs include love, affection, belonging, and acceptance.

• Social

• pyschological

• political

• economical

The study of demand is called (a)   .

Traditional model doesn't consists of ___

• economic model

• psychological model

• sociological model

• political model

Black box model is also know as____

• end user market

• consumer market

• internal market

• external market

Economic model focus is on the ___ of an average consumer

• decision making

• act of purchase

• attitude

• product recognition

(a)   is/are the essence of all modern marketing.

When an individual can't achieve a specific goal, sometimes that behaviour will be directed towards a (a)   goal

Although Jack feels he is a friendly person, he feels that others often see him as being a little too reserved. His feelings of how others view him is an example of (a)   self-image

Which of the following is true

• Businesses change their needs more often than do consumers

• Businesses are less likely to establish relationships with suppliers than are consumers

• Businesses see more advantage in establishing relationships than do consumers

Chris doesn't really think much about the new pair of shoes he buys. Instead he is simply influenced by the advertisement he saw on TV last week. This type of decision making strategy best exemplifies the __________ view

• Passive

• Massive

• Ordinary