Marketing and The 4Ps

Refers to activities a company undertakes to promote the buying or selling of a product or service.

• Organizing

• Marketing

• Advertising

• Networking

What are the 4Ps of Marketing?

• Product, price, place, and process

• Product, payment, place, and promotion

• Product, price, people, and promotion

• Product, price, place, and promotion

Refers to an item or items the business plans to offer to customers.

• Product

• Goods

• Item

• Service

Refers to how much the company will sell the product for. When establishing a price, companies must consider the unit cost price, marketing costs, and distribution expenses.

• Payment

• People

• Price

• Promotion

Refers to the distribution of the product.

• Place

• Process

• People

• Product

It includes a variety of activities such as advertising, selling, sales promotions, public relations, direct marketing and sponsorship.

• Advertising

• Promotion

• People

• Place

Marketing refers to some activities a company does to promote and sell products or services to consumers.

• True

• False

At its core, marketing seeks to take a product or service, identify its ideal customers, and draw the customers' attention to the product or service available.

• True

• False

Marketing as a discipline involves all the actions a company undertakes to draw out customers and maintain relationships with them.

• True

• False

Marketers understand that consumers associate a product’s price and distribution with its quality, and they take this into account when devising the overall marketing strategy.

• True

• False