SWOT Analysis

SWOT stands for?

• Strengths, Wellbeing, Opportunities, Threat

• Sudden Weaknesses, Outstanding Threats

• Social Ways of Overcoming Threats

• Strengths Weakness Opportunities Threats

A SWOT analysis looks at?

• The Internal Factors only

• The external factors only

• Both internal and external Factors

• None of the above

SW looks at?

• The internal factors affecting a business

• The external factors affecting a business

• The future of the business

• None of the above

If you wanted to look at factors out of control of the business which may affect it you would look at:

• Strengths and Weaknesses

• Outsiders or Threats

• Strengths and Threats

• Opportunities and Threats

Looking at the following sentences can you identify which is a Strength?

• Loyal customer base

• New market opened up

• Poor staff training

• New competition

Looking at the following sentences can you identify which is a Weakness?

• Overseas demand for product

• Falling number of customers within specific age group

• Making a profit

• Poor quality goods

1. Looking at the following sentences can you identify which is an Opportunity?

• New market opened up

• Minimum wage so higher wages have to be paid

• Negative publicity

• Good financial situation

Looking at the following sentences can you identify which is a threat?

• New market opened up

• Poor staff training

• Negative publicity

• Expansion of business to overseas