Marketing Management

Needs of _________ are being focused in Marketing.

• Customer

• producer

• Retailer

• wholesaler

______ refers to classifying the product into different groups with same characteristics.

• grading

• branding

• packaging

• labeling

Which among the following is not an element of marketing mix –

• Product

• Price

• Place

• Advertising

Sunita calls her friend Suman and requests her to sell one of her paintings to Rama’s mother. In this transaction who is the marketer

• Sunita

• Suman

• Both

• None

What is the person who buys a product called?

• Retailer
• Consumer
• Purchaser 
• Customer 

Deciding how much to charge for goods and services.

• Marketing
• Goods
• Pricing
• Selling

who is the father of modern marketing?

• Peter Drucker

• Philip Kotler

• Lester Wunderman

• Abraham Masloco

Specific offer designed to increase sales

• repeat customers

• publicity

• sales promotion

• ads

  Effective marketing begins with a good product.

• True
• False

A marketing mix is the blending of four marketing elements: price, product, promotion and _.

• Property
• Place
• Produce
• Prepare