Service Marketing

Characteristics of Services are

• Intangible

• Tangible

• Inseparability

• Homogeneous

• Heterogeneity

The service tringle outlines all the relationships that exists between the company, the employee and the Customer.

• True

• False

External Marketing is any..............to customer or potential customer that happens ............. service deliver

Aims of external marketing ------------------.

................. are Internal Customers.

Interactive Marketing occurs when _____

• Employee and Company interacts

• Employee and Employee Interacts

• Employee and Customer Interacts

• Customer and Company Interacts

Service is an act or preference offered by one party to another.

• True

• False

Service Marketing Triangle is

• A strategic Marketing Model

• Provide a visual way of understanding the importance of people in a service business.

• The model is based on the fact that all services business are about promises.

• Shows the key actors involved in marketing a service business.

From Following which are Service Industries

• Banking & Insurance

• Reliance Fresh

• Heath Club

• Uber

• TATA Moters

What is your opinion about service industry performance in current COVID-19 situation ?

• Need to think about turnkey projects

• Work on profit options

• Need to introduce new services

• Need to change Marketing Strategy