Which one of the following is a data collection method?

• Positivism.

• The onion

• The interview.

• The case study.

Which one of these is NOT normally associated with quantitative data?

• Analysis guided by standardized rules.

• Numbers.

• Analysis begins as data are collected.

• Researchers views of high importance

Which one of these is NOT normally associated with qualititative data?

• Words.

• Images.

• Pie charts.

• Narrative.

A study is based on 30 people (across three focus groups). What type of study is this?

• Structured study.

• Questionnaire study.

• Qualitative study.

• Quantitative study.

A study is based on 1000 people interviewed face to face in shopping centers. What type of study is this?

• Qualitative study.

• Ethnographic study.

• Self-completion study.

• Questionnaire study.

Experimental studies are never used in management and business research.

• True

• False

Quantitative research is associated with two techniques: focus groups and in-depth interviews.

• True

• False

Research strategies should not be combined.

• True

• False

A hypothesis is simply a statement about what might happen.

• True

• False

Your own beliefs and feelings will never impact upon your research.

• True

• False