Attitudes and Behaviour

What are the four factors that influence whether attitudes and behaviours are consistent

• Actor-observer Bias, Self-serving bias, culture and attribution

• Strength of the attitude, perceived control over the behaviour, social context of the attitude and Accessibility of the attitude.

• Actor-observer attitude bias, self-serving behaviour bias, culture norms and culture attributions.

• Strength of the behaviour, social context of the attitude, perceived control over the attitude and accessibility of the attitude.

Perceived control over the behaviour is:

• the idea that the attitudes and behaviour depends on the context in which the attitudes are being expressed

• the idea that a strong attitude comes easily to mind, it is well thought about and is well known. It is stored in the memory, ready to use.

• an attitude that is usually thought about, well-known and easily accessible. It also have a strong underlying emotional component. The stronger the attitude the more stable and consistent it will be over time.

• the belief that an individual has that they are free to perform or not to perform behaviour that is linked to an attitude and a belief that they can actually perform that behaviour.

_________ _________ are closely related to behaviour and that they can guide and even predict behaviour.

Define strength of the attitude

Accessibility of the attitude is:

• the idea that the attitudes and behaviour depends on the context in which the attitudes are being expressed

• the idea that a strong attitude comes easily to mind, it is well thought about and is well known. It is stored in the memory, ready to use.

• an attitude that is usually thought about, well-known and easily accessible. It also have a strong underlying emotional component. The stronger the attitude the more stable and consistent it will be over time.

• the belief that an individual has that they are free to perform or not to perform behaviour that is linked to an attitude and a belief that they can actually perform that behaviour.

A student has very strong and negative feelings towards their Psychology Teacher. They express these feelings openly with their friends. However, when the student goes to class, they are very respectful towards the teacher and smile at them. This is an example of:

• Strength of the attitude

• Accessibility of the attitude

• Social context of the attitude

• Perceived control over the attitude

Select all the correct characteristics for Strength of the attitude

• A strong attitude can predict the behaviour

• People with a strong attitude will show confidence and certainty that their attitude is correct.

• People with a strong attitude will be more likely to attend protests and write letters to newspapers.

• All of the above

• None of the above