CHAPTER 3

The actors and forces outside marketing that affect marketing management’s ability to develop and maintain successful transactions with its target customers.

• Economic Environment

• Microenvironment

• Marketing Environment

• Macroenvironment

The forces close to the company that affect its ability to serve its customers.

• Microenvironment

• Demographic environment

• Macroenvironment

• Marketing Intermediaries

The larger societal forces that affect the microenvironment.

• Marketing manager

• Macroeconomics

• Marketing environment

• Macroenvironment

"Consumers have now adopted a back-to-basics

sensibility in their lifestyles and spending patterns, buying less, and finding greater values in the things they buy."

This is a result of a changes in the ___.

• Economic environment

• Demographic environment

• Natural environment

• Technological environment

Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society.

• Publics

• Political environment

• Financial environment

• Cultural environment

People vary in their beliefs about the origin of the universe and their place in it.

• People's view about the organization

• People's view about the society

• People's view about the nature

• People's view about the universe

Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives.

• Publics

• Suppliers

• Competitors

• Customers

This marketing intermediary works with warehouse and transportation firms, a company must determine the best ways to store and ship goods, balancing factors such as cost, delivery, speed and safety.

• Resellers

• Financial Intermediaries

• Marketing Services Agencies

• Physical distribution Firms

"In designing Marketing Plans, marketing management takes other company groups into account such as top management, finance, research and development, purchasing, manufacturing and accounting."

This statement BEST describes ___.

• The company

• The marketing environment

• Competitors

• Suppliers

___ refers to natural resources that are needed as inputs by marketers or that are affected by marketing activities.

• Economic environment

• Technological environment

• Natural environment

• Cultural environment