Marketing Environment

The ______________________ consists of the actors and forces outside marketing

that affect marketing management’s ability to develop and maintain successful

relationships with its target customers.

• marketing organization

• marketing system

• marketing network

• marketing environment

Which of the following is a force that does NOT affect the Microenvironment?

• The company

• The Suppliers and Intermediaries

• Customers

• The economic environment

The actors close to the company that affect its ability to serve the customers are part of

• the Microenvironment

• the Macroenvironment

Larger societal forces such as demographic, economic, natural, political, and others that affect marketing management's decisions are part of

• the Microenvironment

• the Macroenvironment

Choose the concept for the following definition:

The internal environment is conformed by departments or areas such as finance, human resources, accounting, purchasing, and the top management, which share the responsibility for understanding customer needs and creating customer value.

• The Company

• The Suppliers

• The Customers

• The Competitors

Firms that provide the resources needed by the company to produce goods or offer services are

• the company

• the suppliers

• the competitors

Firms that help the company to promote, sell, and distribute the products to the final customers or buyers.

• the competitors

• the Intermediaries

• the publics

Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives.

• Publics

• Suppliers

• Competitors

• Customers

___ refers to natural resources that are needed as inputs by marketers or that are affected by marketing activities.

• Economic environment

• Technological environment

• Natural environment

• Cultural environment

STEP includes

• Strengths, Technology, Effectiveness, and Price.

• Strengths, Technical Ability, Energy, Power.

• Socio-Cultural, Technological, Economic, and Political.

• Style, Trying, Effort, and Presentation.