KM Lesson 1 Restaurant Management Marketing Research

This market segmentation method involves targeting customers based on where they live.

• Demographic

• Geographic

• Psychographic

• Behavioral

This market segmentation method involves targeting specific groups of people based on their lifestyles and interests.

• demographic

• geographic

• psychographic

• behavioral

This market segmentation method involves targeting customers based on how often they purchase a product or their feelings about a particular brand or company.

• demographic

• geographic

• psychographic

• behavioral

This is a method of market segmentation based on specific measurable characteristics such as age, gender, income, education etc.

• demographic

• geographic

• psychographic

• behavioral

_______________ is data that has been collected by someone else and stored for later use. Other examples of ________________ include published reports, government statistics, and trade organization records.

• Primary Data

• Main Data

• Alternate Data

• Secondary Data

The data gathered from this kind of research is called _____________, because you are collecting it directly from people and it reflects their current attitude or opinion about food, atmosphere, and other topics. Other examples of _____________ include questionnaires, interviews, and focus groups or group interviews.

• Primary Data

• Main Data

• Alternate Data

• Secondary Data

The percentage of sales your restaurant will make out of all the sales possible for that particular market.

• Target Market

• Market Level

• Market Area

• Market Share

The specific group of people you wish to draw into your restaurant, such as teens, families, or those interested in a particular theme that you will focus your marketing efforts on.

• Target Market

• Market Share

• Market Area

• Target Profit

The number of people surveyed, interviewed, or polled about your restaurant ideas.

• Target Market

• Market Share

• Market Area

• Sample Size

___________is the interesting and exciting task of discovering facts about your business concept, your potential customers, and their demographics through various methods such as focus groups, observations, surverys and data collection.

• Market Area

• Target Market

• Market Research

• Sample Size