Marketing Management

Marketing management is ________.

• managing the marketing process

• monitoring the profitability of the company’s products and services

• the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

• developing marketing strategies to move the company forward

Good marketing is no accident, but a result of careful planning and ______________.

• strategies

• research

• selling

• execution

Which of the following is the elements of marketing?

• Needs and Wants

• Creating a Market Offering

• Customer Value

• All of the above

Many people want a Mercedes, only a few are able to buy. This is an example of ______________ .

• Need

• Want

• Demand

• Status

Needs of _________ are being focused in Marketing.

answer choices

• Customer

• Marketer

• Consumer

• Seller

This marketing philosophy focuses on persuading and convincing customers to buy the Products.

• Production

• Product

• Selling

• Marketing

Ajay calls his friend Akash and requests him to sell one of his paintings to Rama’s mother. In this transaction who is the marketer?

• Ajay

• Akash

• None

• Both

Marketing Management is the _________ of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value.

• Science

• Art

• Science and Art

• None of the Above

Which concept of marketing emphasis on availability and affordability of the product –

• selling

• production

• product

• marketing

Needs of _________ are being focused in Marketing.

• Customer

• producer

• Retailer

• Consumer