Market Segmentation

What type of segmentation involves dividing a market based on a person's occupation?

• behavioral

• demographic

• geographic

• psychographic

What type of segmentation involves dividing a market based on where people live?

• geographic

• demographic

• psychographic

• behavioral

What type of segmentation involves dividing a market based on age?

• Psychographic

• Behavioral

• Geographic

• Demographic

What type of segmentation involves dividing a market based on how often a person buys a particular product?

• demographic

• behavioral

• geographic

• psychographic

What type of segmentation involves dividing a market based on a person's hobbies?

• geographic

• demographic

• behavioral

• psychographic

Define what is meant by 'Target market'.

• Group of customers at which a product or service is aimed.

• Splitting the market for a product into different parts, or segments.

Which product segments would this product appeal to?

• Any age group, females, high income, sporty.

• Young, females, any income, any location.

All of these are considered to be a major variables for segmenting markets EXCEPT.....

• Psychographic

• Demographic

• Moods

• Geographic

• Behavioral

The "four p's" of Marketing Mix are

• profit,price,place,product.

• product,price,place,promotion.

• people,product,place,promotion.

• product,price,profit,promotion.

If a firm were to obtain information about light, medium and heavy users of a product or service, what kind of segmentation would they be practicing?

• Demographic

• Geodemographic

• Behavioral

• Geographic

• Psychographic