SEM Chapter 1: What is Sports & Entertainment Marketing

​Ways to make customers aware of products and encourage them to buy is known as promotion.

• True

• False

The number of viewers a program attracts is called __________________.

• TV program

• commercial

• ratings

• audience

The Marketing Mix is also known as the 4P's.

• True

• False

The 4P's include

• porduct

• price

• place

• promotion

Amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses

• profit

• discretionary income

• wages

• paycheck

The amount that customers pay for products is price.

• True

• False

All of the following factors are important to the success of sports marketing except

• new opportunities

• ​timing

• ​celebrities

• ​gross impressions

Entertainment marketers can receive instant feedback through​

• Twitter

• Facebook

• Internet

• All of the above

All of the following are demographics except

• ​price

• ​income

• ​marital status

• ​age

​Common characteristics of a group, such as age, marital status, gender, and income level

​is known as demographics.

• True

• False