Fundamentos de mercadotecnia

Quiz
•
Business, Social Studies, Design
•
Professional Development
•
Medium
Paulina Pérez
Used 3+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Qué es la mercadotecnia?
Ventas
Manipulación
Un proceso que genera deseos y cubre necesidades
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Qué es un producto?
Una cosa
Objetos físicos, objetos, servicios que satisfacen necesidades
Objetos innecesarios
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Qué es el valor?
Grado de satisfacción que el cliente obtiene
Costo del producto
Algo costoso
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Qué es un deseo?
Ganas de tener algo
La forma que adopta una necesidad
Cumplir sueños
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Qué es el mercado?
Compradores reales y potenciales de un producto o servicio
Donde venden cosas
Lugar específico donde se puede ofertar algo
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Cuáles son los elementos de la mezclade la mercadotecnia?
Mercado, intermediarios
Personas, productos, ventas
Producto, precio, plaza, promoción
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Qué es la segmentación de mercado?
Una estrategia
La división de un mercado total en grupos
Posicionamiento de mercado
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