Product Service Management: Vocabulary Assessment

All the decisions made by a business about what to sell and how to position those products/service in the marketplace:

• Marketing Information Management

• Product Service Management

• Human Resources Managment

• Selling

__________ refers to identifying product features and methods that will contribute to product sales.

• Product Planning

• Market Planning

• Financial Analysis

• Operations

The collective group of difference products produced by a manufacturer or sold by an intermediary/retailer is called the _________.

• Product Planning

• Target Mix

• Product Mix

• Product Life Cycle

A group of related products sold by a business is called a ____________.

• Manufacturer

• Brand

• Product Line

• Target Market

Which of these items for sale in Leo's Snack Shack represents a different product line?

• Bottle Water

• Juice

• Coffee Drinks

• All of the above

The number of product lines within a product mix is called the ____________.

• Product Width

• Product Depth

• Life Cycle

• Bundle

The number of products within a product line is referred to as _____________.

• Product Width

• Product Depth

• Product Mix

• Product Life Cycle

If our school store only sold chips, brownies, and bottled water, the width of our product lines is three.

• True

• False

If the brownies we offer in the school store include chocolate brownies, walnut brownies, and peanut butter brownies, the depth of that line of products is two.

• True

• False

The ____________ includes four stages: introduction, growth, maturity, and decline.

• Product Line

• Product Width

• Product Depth

• Product Life Cycle