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1.02 SEM Review

Authored by Kirsten Wylie

Other

9th - 12th Grade

Used 8+ times

1.02 SEM Review
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16 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

One characteristic of event marketing involves promoting and selling which product or service?

Tangible product
Unique experience
Nonperishable item
Physical appeal

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which is an example of promoting a sports event?

Holding a race for a charitable organization
Selling food products to a concession stand
Delivering exercise bikes to retailers
Distributing information about a NASCAR race

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which persons help create the excitement and enthusiasm that make the games what they are?

Team owners
Coaches
Trainers
Spectators

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of which type of marketing?

Target
Mass
Event
Direct

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

One of the main differences between professional and amateur athletes is that for professionals, the game is often what to the players?

Their occupation
Closed to the public
Free of charge
Played for enjoyment

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Equipment and Apparel essentials to the sport itself, such as, baseball, helmet, gloves, shoes, uniforms, hats.

Sport Media

Non-sport

Sporting Goods

Brand

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Designing or developing a live themed activity, occasion, display or exhibit, such as a sport, music festival or concert to promote a product, cause, or organization.

Event Marketing

Entertainment Marketing

Sport Marketing

Non-Sport Event Marketing

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