1.02 SEM Review

One characteristic of event marketing involves promoting and selling which product or service?

• Tangible product
• Unique experience
• Nonperishable item
• Physical appeal

Which is an example of promoting a sports event?

• Holding a race for a charitable organization
• Selling food products to a concession stand
• Delivering exercise bikes to retailers
• Distributing information about a NASCAR race

Which persons help create the excitement and enthusiasm that make the games what they are?

• Team owners
• Coaches
• Trainers
• Spectators

Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of which type of marketing?

• Target
• Mass
• Event
• Direct

One of the main differences between professional and amateur athletes is that for professionals, the game is often what to the players?

• Their occupation
• Closed to the public
• Free of charge
• Played for enjoyment

Equipment and Apparel essentials to the sport itself, such as, baseball, helmet, gloves, shoes, uniforms, hats.

• Sport Media

• Non-sport

• Sporting Goods

• Brand

Designing or developing a live themed activity, occasion, display or exhibit, such as a sport, music festival or concert to promote a product, cause, or organization.

• Event Marketing

• Entertainment Marketing

• Sport Marketing

• Non-Sport Event Marketing

Businesses or organizations that pay to associate their names or products with a sporting event.

• Media

• Sponsor

• Brand

• Fiscal Impact

When a professional football expansion team is established in a community, which economic impact might happen?

• Business closures, job layoffs, and high inflation rates.

• More tourism, lower taxes, and high interest rates.

• Increased job creation and more consumer spending.

• Higher tax rates and fewer financial investment opportunities.

Surrounding communities benefit from professional sports teams by which action occurring?

• Endorsing local political candidates.

• Attracting tourist dollars.

• Hiring handlers to make sure athletes behave.

• Making seat licenses available to season ticket holders.