
Segmentasi Pasar
Authored by Dinda Afifah
Education, Business
10th Grade
Used 6+ times

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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Manfaat segmentasi pasar, kecuali …
Membuat harga jual jadi mahal
Membuat promosi jadi mudah
Lebih mudah pendistribusiannya
Membuat produsen lebih fokus terhadap usahanya
Lebih mudah membuat produknya
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
STP merupakan singkatan dari …
Segmenting, targeting, promotion
Segmenting, trading, positioning
Selling, targeting, positioning
Segmenting, targeting, positioning
Segmenting, targeting, piting
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Contoh variabel yang digunakan dalam segmentasi pasar demografis adalah …
Kecamatan dan kabupaten
Gaya hidup dan status sosial
Usia dan jenis kelamin
Tingkat konsumsi produk
Karakteristik produk
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Segmentasi yang dikenal dengan multivariate demographic segmentation adalah …
Segmentasi konsentrasi
Segmentasi gabungan
Segmentasi geografis
Segmentasi demografis
Segmentasi psikografis
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Proses penggolongan pasar ke dalam segmen-segmen tertentu berdasarkan variabel-variabel yang sesuai adalah pengertian dari …
Pemasaran
Segmentasi pasar
Bauran pemasaran
Promosi
Pemosisian
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Kriteria segmentasi pasar, kecuali …
Measurable
Actionable
Substantial
Sustainable
Differentiable
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Segmen pasar harus terukur secara tepat, baik dalam besarannya maupun luasnya, serta juga daya beli dari segmen pasar tersebut, merupakan uraian dari kriteria segmentasi pasar …
Measurable
Actionable
Accessible
Sustainable
Differentiable
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