Section III - Chapter 2: Photoshop, Syntax & Semantics

__________________ thinking is the process of discovering the links that unite seemingly disconnected elements. *Term

Synectic Thinking is a creative problem solving technique that uses analogies, with two (2) phases - what are they? *Sentence

Which term is false?

• Pathos = Emotion

• Logos = logic

• Ethos = Trust

• Ethos = Emotion

Rhetoric is the art and study of using language in an effective and persuasive manner to influence the thoughts and actions of listeners. It relies heavily on three elements: *Terms

_______________: is the art and study of selecting and arranging visual elements to influence the thoughts and actions of the viewer. *Term

________________: The study and application of signs – signs being anything and everything that conveys meaning.

• Semiotics

• Symbolism

• Semantics

• Synectics

Ferdinand de Saussure referred to signs as symbols – the information/emotion conveyed is signified Charles Peirce described signs as a relationship between an idea or object – how it is represented or communicated

• TRUE

• FALSE

In the Charles Peirce Triad there are three ways to represent something:

• Ironically Indexically Symbolically

• Ironically Indexically Semantics

• Ironically Interpreted Symbolically

• None of the above

Symbolic representations are culturally agreed-on things. What are some examples of commonly understood symbols? Give a minimum of 3.

If the semantics and/or pragmatic change, the syntax will change

• TRUE

• FALSE