Ch. 1: Marketing Is All Around Us
Authored by Melissa Harms
Business
10th - 12th Grade
Used 33+ times
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17 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The activity, set of instructions, and processes for creating, communication, delivering, and exchanging offerings that have values for customers, clients, partners, and society at large.
Marketing
Goods
Services
Marketing mix
Market
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Tangible items that have monetary value and satisfy ones needs and wants
Time utility
Goods
Marketing
Services
Marketing concept
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
intangible items that have monetary value that satisfies your needs and wants.
Marketing
Utility
Goods
Services
Market
4.
MULTIPLE CHOICE QUESTION
45 sec • 5 pts
The idea that a business should strive to satisfy costumers' needs and wants while generating a profit for the business.
Organization Market
Consumer Market
Marketing Concept
Marketing
Utility
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
An added value in economic terms; an attribute of goods or services that makes them capable of satisfying consumers' wants and needs.
Market
Form utility
Marketing concept
Place utility
Utility
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
All people who share similar needs and wants and who have the ability to purchase a given product.
Market share
Consumer market
Market
Organizational market
Marketing
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Consumers who purchase goods and services for personal use.
Organizational market
Consumer market
Marketing
Target market
Utility
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