Social Web and Mobile Analytics Quiz 1

_______ is defined as the applications that build on the technological foundations of Web 2.0.

• Social Media

• Web

• Analytics

• Social Monitoring

Social media can be used to increase the leads and sales, _________

• Customer dissatisfaction

• Brand recognition and awareness

• Negative sentiments

• Competitor Loyalty

___________ as “the use of insight, derived through social listening and predictive analytic techniques, and embedded within business as usual processes, that enable an organization to more effectively interact with consumers by leveraging the collective feedback and intelligence of the global consumer community.

• Statistical Analytics

• Predictive Analytics

• Social Media Analytics

• Business Analytics

_______ enables measuring, collecting and analyzing website traffic data to understand the user behavior on websites only

• Web Analytics

• Social Analytics

• Social Monitoring

• Web sites

_______ web analytics refers to the web measurement and analysis of a website

• Off-site

• On-site

• In-site

• Out-site

________ is the page at which the visitor entered your site. The count is listed by Web analytics tools

• Exit page

• Entry page

• Page view

• Visitor

____ is the uniquely identified client that is generating the page views or hits within a defined time period

• Visitor

• Page

• Page view

• Navigation

_______ is the sequence of page views viewed within a visit or session

• Session

• Click path

• Visit

• Page views

Measuring quantitative and qualitative data is an advantage of _______

• Conversion

• Statistical Analytics

• Web Analytics

• Business Analytics

Social media _________is the process of aggregating and assessing information about a company, individual, product or brand on the social site

• Monitoring

• Understanding customers

• Behavior Analysis

• Listening