Social, Web and Mobile Analytics Quiz 2

________tools are capable of refining as well as measuring the data based on the specified parameters or filters.

• Social Media Measurement

• Social Media Monitoring

• Social Media Engagement

• Social Media Usage

______ can automatically extract user sentiments or opinions from the given text sources at any level of granularity till words or phrases up to entire documents.

• Sentiment Analysis

• Trend Analysis

• Segmentation

• Information Discovery

Conversion Reach and Share of Voice comes under Social Media _____

• Exposure and Impact

• Behavior Inferences

• Audience Segmentation

• Information Discovery

__________is used for identifying and predicting future outcomes and behaviors based on historical data collected over time.

• Topic Analysis

• Trend Analysis

• Topic Modeling

• Emerging Topics

_______is about getting more sales and revenue opportunities for the company.

• Brand Awareness

• Customer Retention

• Lead Generation

• Customer Acquisition

The first step that the waterfall model starts with is .

• Business Objectives

• Operational Tactics

• Measure of Success

• Corporate Goals

The _____methodology includes two more activities called Evaluate and Reevaluate

• SMART

• Waterfall

• Social Media Strategies

• KPI

_________is about introducing an idea or a concept into the social media and waiting for its reach among the audience.

• Brand Exposure

• Leading Conversations

• Generating interaction

• Spurring Innovation

Share of Voice, Audience Engagement and Sentiment Ratio are better classified as ______.

• Metrics

• Advocacy

• Innovation

• KPI

_______ represents a total, the basic unit of measure which is a single whole number.

• Ratios

• Dimension

• Count

• Aggregate