
Marketing. Session 1
Authored by Oleksandr Savych
Business
1st Grade
Used 15+ times

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10 questions
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1.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Marketing does not include learning about
Consumer behaviour
Sales
Communications
Production proceses
2.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Who is mainly in charge of marketing at small private businesses (2-5 persons)?
Owner
Marketing director
Marketing manager
Agency
3.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
What is KPI?
Main indicators which measures efficiency of the company
key purchsing indexes
Main indicators of marketing activity
key problematic issues
4.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Most recomended KPI for marketing department are
Brand / company value
Loyalty
The market share
Sales volume to new customers+Increase sales to existing customers+ROI
5.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Why marketing is most likely "investments" but not "costs" because
Marketing gnerates expenses
Marketing activities could be measured by ROI
It is needed huge investments
Costs are finacial department responsibility
6.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
ROI is
Return of investments
Relaxing objectives of investments
rest of investments
reliable marketing investments
7.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Stakeholders are
shareholders
owners
clients and competitors
all subjects and individulas which have impact on any company development
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