Marketing. Session 1

Marketing. Session 1

1st Grade

10 Qs

quiz-placeholder

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Marketing. Session 1

Marketing. Session 1

Assessment

Quiz

Business

1st Grade

Practice Problem

Medium

Created by

Oleksandr Savych

Used 15+ times

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10 questions

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1.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Marketing does not include learning about

Consumer behaviour

Sales

Communications

Production proceses

2.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Who is mainly in charge of marketing at small private businesses (2-5 persons)?

Owner

Marketing director

Marketing manager

Agency

3.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

What is KPI?

Main indicators which measures efficiency of the company

key purchsing indexes

Main indicators of marketing activity

key problematic issues

4.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Most recomended KPI for marketing department are

Brand / company value

Loyalty

The market share

Sales volume to new customers+Increase sales to existing customers+ROI

5.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Why marketing is most likely "investments" but not "costs" because

Marketing gnerates expenses

Marketing activities could be measured by ROI

It is needed huge investments

Costs are finacial department responsibility

6.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

ROI is

Return of investments

Relaxing objectives of investments

rest of investments

reliable marketing investments

7.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Stakeholders are

shareholders

owners

clients and competitors

all subjects and individulas which have impact on any company development

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