Nature of Marketing
Authored by Lashonda Hardin
Business
9th - 12th Grade
Used 22+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketing links producers to
distributors
retailers
marketers
customers
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketing is described as creating
exchanges
needs
advertisements
gaps
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a marketing activity:
Balancing customer needs with wants
Leading a project team
Communicating with customers
Lowering operational expenses
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What provides the basis for all marketing goals and actions?
Pricing
Planning
Budgeting
Retailing
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following influences the process of determining price:
Customers’ perception of value
Publicity
Purchase location
Sales promotion
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a method used to communicate with customers:
Personal selling
Manufacturing
Customer orientation
Marketing concept
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of communicating with customers:
Creating a new product
Sponsoring a charity event
Choosing a store to distribute products
Developing a marketing plan
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