Persuasive Techniques

Sarcasm is defined as:

• A joke that relies on the different meanings of a word or words that sound similar.

• The use of a mocking tone to convey contempt.

• A comparison between two things which often uses the words ‘like’ or ‘as’.

• A question that doesn’t need to be answered because the answer is made obvious.

An Anecdote is defined as:

• A short, personal story which is often used to illustrate a point.

• Writers often attack and criticise those who disagree with them.

• A deliberately one-sided case for the writer's point of view, ignoring the counter arguments that more logical articles might consider.

• Everyday language used by writers to make them seem down-to-earth, practical and realistic.

Evidence is defined as:

• A mild phrase used instead of another word that might be too harsh.

• Statistics and other forms of data that are often used to persuade.

• A quote or reference to experts who agree with the writer's point of view.

• Any statement that draws a simplified conclusion from specific examples.

Adverbs are defined as:

• Describing words to characterise something in a particular way

• Words that give further information about a verb.

• The use of words beginning with the same letter or sound.

• A comparison between two things to illustrate a point

An Attack is defined as:

• A short, personal story which is often used to illustrate a point.

• Writers often attack and criticise those who disagree with them.

• A deliberately one-sided case for the writer's point of view, ignoring the counter arguments that more logical articles might consider.

• Everyday language used by writers to make them seem down-to-earth, practical and realistic.

A Cliche is defined as:

• The ideas or feelings associated with a particular word, rather than the word's literal meaning.

• A trite, overused phrase.

• Words that can be used to create an image in the mind of a reader.

• Any words that have an emotional effect on an audience.

Expert Opinion is defined as:

• A mild phrase used instead of another word that might be too harsh.

• Statistics and other forms of data that are often used to persuade.

• A quote or reference to experts who agree with the writer's point of view.

• Any statement that draws a simplified conclusion from specific examples.

Alliteration is defined as:

• Describing words to characterise something in a particular way

• Words that give further information about a verb.

• The use of words beginning with the same letter or sound.

• A comparison between two things to illustrate a point

Bias is defined as:

• A short, personal story which is often used to illustrate a point.

• Writers often attack and criticise those who disagree with them.

• A deliberately one-sided case for the writer's point of view, ignoring the counter arguments that more logical articles might consider.

• Everyday language used by writers to make them seem down-to-earth, practical and realistic.

Description is defined as:

• The ideas or feelings associated with a particular word, rather than the word's literal meaning.

• A trite, overused phrase.

• Words that can be used to create an image in the mind of a reader.

• Any words that have an emotional effect on an audience.