Sports/Ent. MKT Ch. 1

Customer needs should be the primary focus of marketing.​

• True

• False

Discretionary income is the amount individuals earn before deductions are removed from the pay

• True

• False

Selecting a good city to host the Super Bowl is an example of distribution of entertainment

• True

• False

The success of entertainment events depends on promotion to prospective customers

• True

• False

Any direct and personal communication with customers to assess and satisfy their needs is considered product/service management.

• True

• False

Spectators of sporting events are the potential consumers of a wide array of products including apparel, food, automobiles, and athletic equipment.

• True

• False

Celebrities have become increasingly involved in NASCAR.

• True

• False

Sports marketing is a multibillion-dollar global industry that has a major impact on the economy.

• True

• False

Ambush marketing takes place when an organization is the sole sponsor of an event.

• True

• False

Early television took promotion and advertising to a new level.

• True

• False