Unit 2 In Class Review

The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers.

• Target

• Market Segmentation

• Mass Marketing

• Marketing

The group of people most likely to become customers and that is identified for a specific marketing program is the 

• Target Market
• Group
• Customer Profile
• Market Group

A formal, written, document that directs a company's activities for a specific period of time is a

• Executive Summary

• Target Market

• Marketing Plan

• Target Plan

____________ and _____________ are internal factors that affect a business operation.

• Strengths and Weaknesses
• Strengths and Opportunities
• Opportunities and Threats
• Weaknesses and Threats

Grouping people with similar lifestyles, shared values, attitudes and opinions

• Psychographics
• Demographics
• Geographics
• Behavioral

The ______________ includes 4 basic marketing strategies.

• Store Mix

• Targeting Mix

• Product Mix

• Marketing Mix

The Good Ol' Barbeque Sauce Company began marketing a new sauce that includes spices often found in Asian cuisine. How is the company segmenting its market?

• Psychographics
• Demographics
• Geographics
• Product Benefits

Which is NOT apart of the PEST Analysis?

• People

• Political

• Economics

• Technology

Recession, unemployment, currency rate, and trade restrictions make up what of the PEST Analysis?

• People

• Political

• Economic

• Socio-Cultural

A brief overview of the entire marketing plan.

• Situational Analysis

• Executive Summary

• Strategy

• Objectives