STP IN MARKETING

STP IN MARKETING

University

10 Qs

quiz-placeholder

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STP IN MARKETING

STP IN MARKETING

Assessment

Quiz

Education, Other

University

Practice Problem

Hard

Created by

Bowo MH

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

STP in Markering stands for ...

Situation, Targeting, Positioning

Selling, Targeting, Positioning

Segmentation, Targeting, Positioning

Segmenting, Targeting, Positioning

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Segmentation is

Grouping consumers based on their preferences

The process of identifying groups of consumers who have the same interest

The process of identifying groups of consumers who have similarities based on certain criteria

Group consumers based on their demographic profile

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The targeting criteria......

Market Size, Market Growth, Competitive Advantage, Competition

Market Size, Market Growth, Consumer Type, Competition

Competitive Strategy, Market Growth, Competitive Advantage, Competition

Market Size, Market Share, Competitive Advantage, Competition

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Positioning contains important attributes for consumers, it must be stated by....

catchy, nice to hear and must be trustworthy

straightforward, pleasant to hear and effective

cool, straightforward and must be trustworthy

easy, easy to hear and must be trustworthy

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The definition of measurable in market segmentation is ...

Market segments must be measurable to a certain degree

The market segment is quite profitable

Market segments can be clearly distinguished

Market segments can be reached and served effectively

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The following descriptions are presented:

a. Markets are easier to distinguish

b. Better service to buyers

c. More targeted marketing strategy

Based on the description above is ...

Principles of Market Segmentation

Benefits of Market Segmentation

Market Segmentation Goals

Target Market Segmentation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The following are types of market segmentation strategies, namely, except ...

Tipography

Demographic

Psikography

Geography

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