STP IN MARKETING

STP in Markering stands for ...

• Situation, Targeting, Positioning

• Selling, Targeting, Positioning

• Segmentation, Targeting, Positioning

• Segmenting, Targeting, Positioning

Segmentation is

• Grouping consumers based on their preferences

• The process of identifying groups of consumers who have the same interest

• The process of identifying groups of consumers who have similarities based on certain criteria

• Group consumers based on their demographic profile

The targeting criteria......

• Market Size, Market Growth, Competitive Advantage, Competition

• Market Size, Market Growth, Consumer Type, Competition

• Competitive Strategy, Market Growth, Competitive Advantage, Competition

• Market Size, Market Share, Competitive Advantage, Competition

Positioning contains important attributes for consumers, it must be stated by....

• catchy, nice to hear and must be trustworthy

• straightforward, pleasant to hear and effective

• cool, straightforward and must be trustworthy

• easy, easy to hear and must be trustworthy

The definition of measurable in market segmentation is ...

• Market segments must be measurable to a certain degree

• The market segment is quite profitable

• Market segments can be clearly distinguished

• Market segments can be reached and served effectively

The following descriptions are presented:

a. Markets are easier to distinguish

b. Better service to buyers

c. More targeted marketing strategy

Based on the description above is ...

• Principles of Market Segmentation

• Benefits of Market Segmentation

• Market Segmentation Goals

• Target Market Segmentation

The following are types of market segmentation strategies, namely, except ...

• Tipography

• Demographic

• Psikography

• Geography

The following are CAUSES of the increasing popularity of ONLINE MARKETING, except...

• Lazy to move

• The use of smartphones is increasingly widespread

• Creating an online shop just got easier

• Internet access is getting more expensive

The marketing Plan strategy consists of:

• STP, SWOT dan 7P

• SWOT dan 4P

• STP, SWOT dan 5P

• SWOT dan 5P

The brand aims as a product's appeal, is the brand's goal in terms of ....

• As a promotional tool

• To control the market

• To build an image

• As an identity