
Market Segmentation
Authored by T Thava Prabu
Business
9th Grade - University
Used 77+ times

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20 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
In effective target market, marketers should focus on
Market segmentation
Market Targeting
Market positioning
All of the above
2.
FILL IN THE BLANK QUESTION
1 min • 1 pt
______ is the process of dividing the total heterogeneous market into several homogeneous sub markets or segments.
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The movie Spiderman 3 was launched in India in five different languages, including Bhojpuri.
It is an example of __________________
Niche marketing
Local marketing
Mass marketing
None of the above
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Socioeconomic classification, lifestyle and personality are major segmentation variables in which category?
Geographic
Behavioral
Demographic
Psychographic
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Readiness stage and attitude towards product are major segmentation variable in which category?
Geographic
Behavioral
Demographic
Psychographic
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Income, education and occupation are major segmentation variables in which category?
Geographic
Behavioral
Demographic
Psychographic
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Sachet marketing was designed to specifically target the '___________ market'
Top of the pyramid
Mid-point of the pyramid
Bottom of the pyramid
All of above are false
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