Market Segmentation

Market Segmentation

9th Grade - University

20 Qs

quiz-placeholder

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Market Segmentation

Market Segmentation

Assessment

Quiz

Business

9th Grade - University

Medium

Created by

T Thava Prabu

Used 77+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

In effective target market, marketers should focus on

Market segmentation

Market Targeting

Market positioning

All of the above

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

______ is the process of dividing the total heterogeneous market into several homogeneous sub markets or segments.

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The movie Spiderman 3 was launched in India in five different languages, including Bhojpuri.

It is an example of __________________

Niche marketing

Local marketing

Mass marketing

None of the above

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Socioeconomic classification, lifestyle and personality are major segmentation variables in which category?

Geographic

Behavioral

Demographic

Psychographic

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Readiness stage and attitude towards product are major segmentation variable in which category?

Geographic

Behavioral

Demographic

Psychographic

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Income, education and occupation are major segmentation variables in which category?

Geographic

Behavioral

Demographic

Psychographic

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Sachet marketing was designed to specifically target the '___________ market'

Top of the pyramid

Mid-point of the pyramid

Bottom of the pyramid

All of above are false

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