Marketing Education Chapter 1

When a vendor supplies newspapers from house to house and across the streets, the element of marketing mix involved is

• product

• price

• promotion

• place

The process of creating more for a product is called?

• advertising

• marketing

• promotion

• consumerism

Alltel, a phone store, decided to market its new line of video phones. Under which marketing function does this decision fall?

• Place

• Price

• Product

• Promotion

Which marketing function would Old Navy use when it is creating a new commercial for television?

• Place

• Price

• Product

• Promotion

Sean is trying to decide where he should locate his new business. Under which marketing function does this action fall?

• Place

• Price

• Product

• Promotion

A cell phone manufacturing company is working to improve its least popular cell phone. Under which marketing function does this action fall?

• Place

• Price

• Product

• Promotion

Because HDTV sets had become so popular, Sears decided to offer a special promotional sale on traditional TV sets. Under which marketing function does this action fall?

• Place

• Price

• Product

• Promotion

A _____ is a particular group of consumers at which a product or service is aimed.

• target market

• differentiated offering

• pro forma

• patent

Something that makes you happy and more comfortable is...

• a want

• a need

The best definition of a need is...

• something essential for life that you must have to survive

• something not essential for life that you do not have to have to survive