Tide Audiences

Demographics is audience categorisation according to what?

• hobbies and interests

• favourite colours and smells

• Age, gender, ethnicity, religion etc

• where you live

Psychographics is audience categorisation according to...

• activities, interests and opinions

• age, gender, ethnicity, religion etc

• favourite colours and smells

• where they live

Blumler and Katz argued that audiences use the media for...

• their own personal gratifications and needs

• escapism

• information

• they don't. The media feeds information to the audience

Whose theory is this? "exposure to repeated patterns of representation over long periods of time can shape and influence the way in which people perceive the world around them"

• Barthes

• Gerbner

• Blumler and Katz

• Stuart Hall

What is a dominant ideology?

• The beliefs of some people

• ideas created by the news

• The beliefs and perspectives of the majority

• The beliefs of teenagers and students

What ideology of women is maintained in the Tide advert?

• women as dominant

• women as housewives

• women being independent

• women being in charge

What ideology of Tide as a washing powder product is created in the Tide advert?

• Tide is OK

• Tide is one of many products available

• some women use Tide to wash their clothes

• Tide as the best, the brand leader

What would Gerbner argue about the ideology in this advert?

• Its a good advert

• There is no regulation needed for this advert

• The repetition of Tide as the best and the first choice influences audiences opinions about the product.

• the symbols in the advert have powerful meanings

How has the advert targeted Young and Rubicam's ASPIRER?

• by showing a female looking happy

• by placing the product in the middle of the advert

• by telling us its the best product for cleaning clothes

• by using lots of red

How does the Tide advert link to the American Dream?

• it links to wealth and convenience

• people are free to buy it

• it was made in the 1950s

• it was a new product