Copywriting 101

what are some vital roles of copywriting?

• manipulates relationship between your business and your audience through content

• a medium for audience to give feedback and report

Copywriters commonly research the business background, audience and insights before they create the actual copy. Is this true?

• yes

• no

How do salesman create clear, concise and compelling conversation?

• they talk very fast, impatient and a bad listener

• they don't care of their customers, they just want to deliver their messages

• a good listeners, calm, each story trimmed to excess, and create bonding with customers

Which of the following helps to structure writing so the audience fully understands the argument?

• Circle of Composition

• Rhetorical Triangle

• Rhetorical Circle

• Copywriting

Pathos appeals to which of the following?

• Morals

• Emotions

• Data

• Evidence

Which of the following is an example of the mode of delivery?

• Script

• Press Release

• Online

• Sales

Which of the following is an example of style?

• Education

• Advertisment

• Social Media

• Print

According to the segment, brochures should NOT contain which of the following?

• A hook

• Scannable content

• Full sentences

• Formal layout

Which of the following provides informational or educational articles?

• Magazine advertising

• Fliers

• Magazine content

• Social Media

Social media tends to be which of the following?

• Formal

• Informal

• Maintain brand's style and voice

• Provide a call to action