Sports & Entertainment Marketing Chapters 1 and 2

Designing, developing, maintaining, improving, and acquiring products or services so they meet customer needs and wants is:

• Channel Management

• Selling

• Financing

• Product/service Management

All of the following factors are important to the success of sports marketing EXCEPT:

• Celebrities

• New Opportunities

• Timing

• Gross Impressions

The primary focus of marketing is:

• Maximizing profit

• Satisfying customer needs

• Promoting products and services

• Improving brand recognition

Which of the following is an element of distribution?

• selecting a host city for a soccer tournament

• selling tickets to a concert online

• shipping TVs to an electronics retailer

• All of the above

A professional sports team decides to move to another city. This decision is part of:

• product management

• channel management

• marketing-info management

• market planning

All of the following are demographics EXCEPT:

• Marital status

• Age

• Price

• Income

Which of the following does NOT demonstrate the emotional value of sports?

• buying season tickets each year to your college football games

• catching the latest baseball scores while watching the local news

• purchasing a jersey displaying your favorite team's mascot

• taking a vacation to go see the Olympics

Entertainment marketers can receive instant feedback through

• the Internet

• Twitter

• Facebook

• All of the above

Which of the following core standards of marketing involves collecting and using data to make future business decisions?

• selling

• marketing-information management

• financing

• product/service management

Which of the following marketing mix elements makes consumers aware of products and events?

• Promotion

• Distribution

• Price

• Product