Have We Met Pretest

A market is composed of potential customers who have

• money to spend.

• homes in the area

• college educations.

• incomes over $20,000

The identification and selection of markets for a business or for a product is known as

• target marketing.

• a consumer market.

• mass marketing.

• an industrial market.

Companies that produce goods and services most people buy and use are likely to use

• mass marketing

• demographic segmentation.

• segmented mareketing.

• psychographic segmentation.

Which of the following is an example of an item that would be marketed to a specific market:

• baby food

• fruit

• bread

• bath soap

The process of dividing the total consumer market into smaller groups of potential customers is known as

• market segmentation.

• division of labor.

• mass marketing.

• loyalty response.

Which of the following markets would be most likely to be targeted by producers of major kitchen appliances:

• Young adults

• College Students

• Teenagers

• Senior citizens

Customers in cold climates who need warm clothes are an example of which of the following market segments:

• Geographic

• Psychographic

• Behavioral

• Occupational

Businesses that identify customers on the basis of their personalities, interests, and activities are using __________ segmentation.

• psychographic.

• behavioral.

• geographic.

• demographic.

A large store directed its advertising to the majority of its customers who have been loyal to the store and its merchandise for many years. The store segmented the market based on

• behavior.

• psychographics.

• demographics.

• geographics.

A restaurant that groups its market into people who frequently, seldom, or never visit the restaurant is basing its segmentation on

• rate of use.

• educational level.

• life stage.

• occupation.