Have We Met Pretest

Have We Met Pretest

9th - 12th Grade

10 Qs

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Have We Met Pretest

Have We Met Pretest

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Medium

Created by

Lynore Levenhagen

Used 61+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A market is composed of potential customers who have

money to spend.

homes in the area

college educations.

incomes over $20,000

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The identification and selection of markets for a business or for a product is known as

target marketing.

a consumer market.

mass marketing.

an industrial market.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Companies that produce goods and services most people buy and use are likely to use

mass marketing

demographic segmentation.

segmented mareketing.

psychographic segmentation.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of an item that would be marketed to a specific market:

baby food

fruit

bread

bath soap

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of dividing the total consumer market into smaller groups of potential customers is known as

market segmentation.

division of labor.

mass marketing.

loyalty response.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following markets would be most likely to be targeted by producers of major kitchen appliances:

Young adults

College Students

Teenagers

Senior citizens

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Customers in cold climates who need warm clothes are an example of which of the following market segments:

Geographic

Psychographic

Behavioral

Occupational

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