MARKET RESEARCH

process of gathering, analyzing and interpreting information about a market

• Market research

• product-oriented business

• Market oriented business

• Marketing Budget

Approach of using market research is called

• Market research

• Product oriented business

• Market oriented business

• Marketing budget

Financial plan for the marketing of a product or product range for some specified period of time.

• Market budget

• Marketing Budget

• Budget

• None of the above

Information, which answers questions about the quantity of something

• Market Information

• Quantitative information

• Qualitative information

• None of the above

Information which answers questions like ‘What do customers like about a particular product’ is known as

• Quantitative information

• Market Information

• Qualitative information

• None of the above

Collection and collation of original data via direct contact with potential or existing customers

• Market research

• Primary research

• Secondary research

• None of the above

Which of the following is the first step in the process of Primary research?

• Produce a result of the findings

• purpose of the market research

• Decide on the size of sample

• Collate the data and analyze the results

A group of people who are selected to respond to a market research exercise, such as a questionnaire is known as

• Researcher

• sample

• Interviewer

• Interviewee

Samples selected on the basis of certain characteristics are known as

• sample

• Random sample

• Quota sample

• None of the above

Use of information that has already been collected and is available for use by others.

• Market research

• Primary research

• Secondary Research

• None of the above