The Marketing Mix

What is not part of the marketing mix (the 4Ps)?

• Product
• Person
• Price
• Promotion

What is not linked to place?

• Where the shop is
• Where the materials are
• What the product is

How the consumer gets the product

• Place
• Price
• Promotion  
• Sales strategy

When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded? 

• presentation
• product
• place
• promotion

What does target market mean?

• the market that your product is in
• the consumers you want to buy your product
• those consumers who haven't bought your product
• the markets overseas

Which part of the four P's of marketing effects the location and transportation of the product

• Place
• Planning
• Pricing
• Promotion

________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 

• Mass customization
• Market targeting
• Market segmentation
• Differentiation

Product, price, place, and promotion make up the _____________________.

• Marketing Concept
• Marketing Mix
• Marketing Oriented
• Marketing Behavior

Which of the following best describes a target market?

• Close competitors of a business
• The people who buy a business's products
• Groups that do not buy a business's products
• The individuals at whom a business's marketing strategies are aimed

How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.

• company advertisement
• Product
• Placement of product
• Promotion