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The Marketing Mix

Authored by Greg Hudspeth

Business

9th - 12th Grade

Used 97+ times

The Marketing Mix
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11 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is not part of the marketing mix (the 4Ps)?

Product
Person
Price
Promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is not linked to place?

Where the shop is
Where the materials are
What the product is

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How the consumer gets the product

Place
Price
Promotion  
Sales strategy

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded? 

presentation
product
place
promotion

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

What does target market mean?

the market that your product is in
the consumers you want to buy your product
those consumers who haven't bought your product
the markets overseas

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which part of the four P's of marketing effects the location and transportation of the product

Place
Planning
Pricing
Promotion

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 

Mass customization
Market targeting
Market segmentation
Differentiation

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