Target Market OCS

NIKE

• Athletes

• Grandparents

• Babies

• Teacher

Apple IPhone

• Farmers

• Babies

• 90 year old

• Business Men & Women

Adidas

• 3 year old toddler

• Volleyball player

• Truck Driver

• Farmer

A _____ is a particular group of consumers at which a product or service is aimed.

• target market

• differentiated offering

• pro forma

• patent

Members of a target market have similar _______.

• wants

• needs

• interest

• wants, needs, & interest

Who would most likely buy this product?

• boys who play sports & favorite color is red

• young girls who like disney princesses

The "four p's" of Marketing Mix are

• profit,price,place,product.

• product,price,place,promotion.

• people,product,place,promotion.

• product,price,profit,promotion.

Who would buy a lamborghini?

• someone with alot of money & likes fast cars

• a farmer who enjoys working outside on his tractors

Who shops at American Eagle?

• Older people over 70

• Young adults and teenagers

Who does Air Jordan try to sell to?

• Toddlers

• Athletes & people with an active lifestyle