Business Start-Up Vocab

A clear, concise and compelling way to describe a business

• Launch Plan

• Business Ethics

• Engaging Question

• Elevator Speech

Open ended question that prompts more than a "Yes" or "No" answer

• Launch Plan

• Business Ethics

• Engaging Question

• Elevator Speech

The decision point at which an entrepreneur makes the final decision on whether or not to launch a new enterprise or abort the effort due to unfavorable market research or pro forma projections

• Go/No Go

• Business Ethics

• Engaging Question

• Marketing

A complete package that supports a "Go" decision by an entrepreneur to launch a new business.

• Go/No Go

• Conflict of Interest

• Engaging Question

• Launch Plan

How a business communicates to large numbers of customers, motivating them to learn more about the business and its offerings

• Corporate Social Responsibility

• Marketing

• Engaging Question

• Launch Plan

When an entrepreneur’s actions and decisions are guided by a set of beliefs about how he / she wants the business to succeed.

• Corporate Social Responsibility

• Marketing

• Mission-Driven

• Transparency

Proper business behavior beyond complying with legal requirements.

• Corporate Social Responsibility

• Marketing

• Business Ethics

• Transparency

Individuals and companies often promise to keep information they learn secret. This promise is often formalized this promise by signing a NonDisclosure Agreement (or NDA).

• Corporate Social Responsibility

• Confidentiality

• Business Ethics

• Transparency

A situation in which an individual might take an action to his/her advantage that would be to the disadvantage of a person or company that believes this individual is serving them

• Corporate Social Responsibility

• Fairness

• Business Ethics

• Conflict of Interest

Actions entrepreneurs and companies take that go beyond their financial self-interest. These actions are voluntary, but often reflect the personal beliefs of business leaders about what their companies can or should accomplish.

• Corporate Social Responsibility

• Fairness

• Business Ethics

• Mission-Driven