Marketing Unit 1 - The World of Marketing

Marketing Unit 1 - The World of Marketing

10th - 12th Grade

70 Qs

quiz-placeholder

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Marketing Unit 1 - The World of Marketing

Marketing Unit 1 - The World of Marketing

Assessment

Quiz

Business

10th - 12th Grade

Medium

Created by

Karen Bear

Used 5+ times

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70 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A consumer is a person

who uses a product or service

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing is the sum total of all planning, promoting, pricing, and distribution activities that take place in getting goods from a producer to a consumer.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing adds cost or

value to a product.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The "economic buyer" view of consumers says that individuals will only buy the cheapest goods and services available--regardless of quality.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Competition is generally a good practice; however, it generally tends to raise prices.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The first step in a implementing a marketing orientation is to create a unique product.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Using the needs of customers as the primary focus during planning, production, distribution, and promotion of a product or service is known as the Market Orientation.

True

False

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