Marketing Unit 1 - The World of Marketing

A consumer is a person

who uses a product or service

• True

• False

Marketing is the sum total of all planning, promoting, pricing, and distribution activities that take place in getting goods from a producer to a consumer.

• True

• False

Marketing adds cost or

value to a product.

• True

• False

The "economic buyer" view of consumers says that individuals will only buy the cheapest goods and services available--regardless of quality.

• True

• False

Competition is generally a good practice; however, it generally tends to raise prices.

• True

• False

The first step in a implementing a marketing orientation is to create a unique product.

• True

• False

Using the needs of customers as the primary focus during planning, production, distribution, and promotion of a product or service is known as the Market Orientation.

• True

• False

Marketing allows businesses to make better decisions and improves customer satisfaction.

• True

• False

Marketing helps provide better products at lower prices.

• True

• False

The law of set is that practice or repetition strengthens learning.

• True

• False