Market Segmentation

Market Segmentation

9th - 12th Grade

6 Qs

quiz-placeholder

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Market Segmentation

Market Segmentation

Assessment

Quiz

Other

9th - 12th Grade

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Created by

Dawn Brown

Used 2+ times

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6 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The process of dividing a market of potential customers into groups based on different characteristics is called

Market Segmentation

Market Analysis

Demographics

Consumer identification

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The term "Demographics" refers to

Grouping potential customers based on their beliefs and preferences

Grouping potential customers based on whether or not they have purchased a product in the past

Grouping potential customers using statistical data such as age, race and gender

Grouping potential customers based on where they live

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Segmenting a market based on customers' attitudes, opinions, and interests is called

Demographics

Psychographics

Geographics

Market Segmentation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

When a business divides its market on the basis of where its customers live is called

geographic segmentation

demographic segmentation

psychographic segmentation

behavioral segmentation

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Segmenting a market based on customers' buying habits is an example of

demographic segmentation

psychographic segmentation

behavioral segmentation

geographic segmentation

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define what is meant by 'target market'

Group of customers at which a product or service is aimed, or targeted.
Splitting the market for a product into different parts, or segments.