Search Header Logo

Market Segmentation

Authored by Dawn Brown

Other

9th - 12th Grade

Used 2+ times

Market Segmentation
AI

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

    Content View

    Student View

6 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The process of dividing a market of potential customers into groups based on different characteristics is called

Market Segmentation

Market Analysis

Demographics

Consumer identification

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The term "Demographics" refers to

Grouping potential customers based on their beliefs and preferences

Grouping potential customers based on whether or not they have purchased a product in the past

Grouping potential customers using statistical data such as age, race and gender

Grouping potential customers based on where they live

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Segmenting a market based on customers' attitudes, opinions, and interests is called

Demographics

Psychographics

Geographics

Market Segmentation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

When a business divides its market on the basis of where its customers live is called

geographic segmentation

demographic segmentation

psychographic segmentation

behavioral segmentation

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Segmenting a market based on customers' buying habits is an example of

demographic segmentation

psychographic segmentation

behavioral segmentation

geographic segmentation

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define what is meant by 'target market'

Group of customers at which a product or service is aimed, or targeted.
Splitting the market for a product into different parts, or segments.

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?