DP 2 (L&L) - Analyzing Print Ads

Which of the following are NOT one of 'The Big Five'?

• Audience/Purpose

• Tone/Mood

• Stylistic Devices

• Thesis statement

Tags

CCSS.RL.8.3

CCSS.RL.11-12.3

CCSS.RL.6.3

CCSS.RL.7.3

CCSS.RL.9-10.3

Nike's 'swoosh' symbol is...

• a slogan

• a logo

• type face

• symbol

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

When advertisers appeal to audience emotions ...

• ethos

• logos

• pathos

• emolytics

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

"Just do it" is Nike's

• mantra

• philosophy

• slogan

• catch phrase

Tags

CCSS.RL.8.3

CCSS.RL.2.6

In design layout, 'white space' is a term that refers to...

• areas surrounding the image

• the unusued area or space around an object

• use of a monochromatic palett

• white background

Which of the following elements in this ad DOES NOT contribute to the creation of a focal point ?

• contrast of light and shadow

• centered slogan, logo and tagline

• symmetry through dark background

• monochromatic use of color

Tags

CCSS.RI.11-12.7

CCSS.RI.9-10.7

CCSS.RL.11-12.7

CCSS.RL.8.7

CCSS.RL.9-10.7

Which of the following social issues is central theme in Nike's "Dream Crazier" campaign?

• black lives matter

• gender inequality

• minorities in sports

• socio-economic disparities

Tags

CCSS.RI. 9-10.9

CCSS.RI.11-12.9

CCSS.RL.11-12.2

CCSS.RL.8.2

CCSS.RL.9-10.2

Brand activism is best described as...

• an appeal to the target audience's emotions

• persuading the target audience to be more socially aware

• a tricky way to get people to buy products

• when a company promotes positive change by taking a social/political/economic or environmental stance on a important issue

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI. 9-10.8

CCSS.RI.11-12.8

CCSS.RI.8.5

Nike campaigns are best described as ... by design.

• international

• formulaic

• artistic

• rational

Tags

CCSS.RL.8.3

CCSS.RL.2.6

This ad is atypical of Nike in that...

• its impact is through visual contrast

• it uses more than one type face

• it relies entirely on written text

• it uses inclusive language

Tags

CCSS.RI.11-12.7

CCSS.RI.9-10.7

CCSS.RL.11-12.7

CCSS.RL.8.7

CCSS.RL.9-10.7