Audience Matters Exam 1 Review

We are a Netflix family. We pay for the family account and each of us logs in for personal preferences, but it is about all we watch. We don’t have cable, and we don’t have other packages. Based on McQuail’s typology of audiences, my family is best described as which audience?

• Channel or Content

• Group

• Gratification Set

• Medium

A rabbi is sending a message to his community. If I am only interested in the flow of that message from the rabbi to the community, which communication model best explains that process?

• Interactive (or Interactional)

• Factional

• Linear

• Transactional

I want my audience to purchase Froot Loops, a high-sugar breakfast cereal. I design my message to impact young children, hoping those kids see the commercial, want the product, and pester their parents into buying it for them. I run the commercial during prime cartoon times, on the appropriate channels. Assuming the goal is get kids to pester their parents into buying my product, which audience is not reached by my commercial?

• Target Audience

• Exposed Audience

• Change Agent

• None of the Above

The two most important elements of probability sampling are:

• Random and Conclusive Samples

• Random and Representative Sampling

• Estimations and Populations

• Probability and Population

Janet is attempting to convince first year students to contribute to a class gift to the university. She is seeking a $20 donation from each first year student. Before asking for that donation, Janet spends a significant amount of time talking with students about their first semester experiences, the joys of Streak Week, the bonding that's occuring as people move through the joys and struggles in adjusting to college. She works very hard to craft a shared understanding of a positive experience for JCU first year students. This strategy, used before asking for a donation, is called what?

• Argument

• A fortiori

• Personification

• Identification

30 Rock was a critically acclaimed television show that won many television awards, but never generated a particularly strong audience. In the text, it is argued that its critical success within the television industry, coupled with its lack of success via a viewing audience, suggests what about the show's writers?

• They were writing for standards

• They were engaged in the blindspot

• They were writing for executives

• They were writing for themselves

Pat is delivering a campaign speech as to why Pat's classmates should vote for Pat. As the presentation continues, Pat notices a couple of students shaking their heads in a disapproving manner. Realizing that these students don't agree, Pat changes the argument a little, tailoring it toward their interests. The communication model that best reflects this communication sequence is:

• Transactional Model

• Linear Model

• Interactional Model

• None of the Above

I am about to go see the new film. I’ve seen a variety of ads, and it seems like it should be fun. Given my reason for going and assuming that I pay for my ticket, and behave as a normal movie goer, which audience role(s) will I NOT play?

• Target

• Participant

• Spectator

• Exposed

DeMers (2013) argues that the first step in effectively targeting an audience is to figure out what?

• Their Most Pressing Problem

• Where They Get Their Information

• Demographics/Who They Are

• Who They Trust

According to Kenneth Burke, the master strategy in persuasion is what?

• Argument

• Personification

• Emotional Appeals

• Identification