Entrepreneurship- Chapter 4 Review

A report portraying details about a typical customer

• customer profile

• marketing concept

• market share

• target market

The specific group of people a business focuses on selling to

• target market

• market concept

• market segmentation

• customer profile

The process or technique of promoting, selling and distributing a product or service.

• marketing

• market share

• marketing concept

• SWOT analysis

A business tool that evaluates a company's strengths, weaknesses, opportunities, and threats

• SWOT analysis

• customer profle

• market segmentation

• market share

The method of choosing a target market

• market identification

• market segmentation

• target market

• customer profile

a process dividing a market into categories based on common characteristics

• market segmentation

• market indentification

• customer profile

• target market

The percentage of the market for a product or service that a company supplies

• market share

• target market

• marketing concept

• SWOT analysis

a method of selling that involves analyzing customer wants and needs and aiming to fulfill them better than competitors.

• marketing concept

• market identification

• market share

• marketing

Businesses study the unique needs and wants of people in geographic areas to create and market products to meet consumer demands. This is known as

• geographic segmentation

• psychographic segmentation

• behavioral segmentation

• demographic segmentation

The division of a market using statistical data

• geographic segmentation

• psychographic segmentation

• behavioral segmentation

• demographic segmentation