Commercials

___________is a catch-phrase often found in commercials such as “Where’s the beef?”

• jingle

• endorsement

• slogan

• product placement

When someone does an interview about a product or service.________________

• jingle

• PSA

• slogan

• testimonial

A catchy song used in commercials.

• jingle

• endorsement

• slogan

• product placement

When a celebrity or other notable person supports a product in the commercial or ad campaign_____________.

• jingle

• endorsement

• slogan

• product placement

These are like commercials, but often the organization that paid for it isn’t selling something_____________.

• jingle

• PSA

• target demographic

• commercial

When an advertiser pays to have a product or service to be featured in a TV program or film it’s know as __________________________.

• jingle

• commercial

• slogan

• product placement

A____________________ is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service.

• nielsens

• commercial

• slogan

• product placement

The_________________measures audience viewership of television programs, and provides a way for television broadcasters to determine how popular their television shows are, so that they can decide what rates to charge advertisers for air time.

• nielsens

• commercial

• slogan

• product placement

The "It's gotta be the shoes." commercial from Nike is a good example of...

• jingle

• endorsement

• slogan

• an endorsement and a slogan

A specific group considered most valuable to an advertiser.__________________________

• nielsens

• total viewers

• target demographic

• commercial