Quiz 1_ T and H Marketing

A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others

A person involved in marketing analysis, planning, implementation, and control activities

A human __________ is a state of felt deprivation

_________ are how people communicate their needs

When backed by buying power, wants become ____________.

Anything that can be offered to satisfy a need or want.

The difference between the customer benefits from owning and/or using a product and the costs of obtaining the product

Perceived value delivered relative to a buyer’s expectations

The totality of features and characteristics of a product or service that bear on its ability to satisfy customer needs

The act of obtaining a desired object from someone by offering something in return